The 2025–2026 Business Plan of artist Jérôme Selosse (SELOSSE ART) has the overarching goal of enabling him to earn a sustainable living from his artistic practice (painting and drawing) within 12 months.
Expressionist Painter Brussels Business Plan 2025-2026
To achieve this objective, the plan is built around a diversified revenue mix, ultimately targeting:
- 40% from direct sales of original works,
- 25% through galleries,
- 20% from commissions/portraits,
- 10% from prints and editions,
- 5% from workshops.
1. Roadmap (September 2025 – August 2026)
The plan is structured by month, with specific actions for each phase:
- September 2025 (Administration / Launch): Creation of the artistic CV, business plan, SELOSSE ART non-profit (ASBL) statutes, price list by format, and websites (selosse.art, selosse.be, selosse.brussels). Networking actions planned, including exhibitions at Galerie ArtBase (January 2025) and Galerie KILESTCON (December 2025).
- October 2025 (Credibility): Finalization of the SELOSSE ART ASBL, application for a visual arts grant (FWB), and membership with SOFAM (authors’ rights).
- November 2025 (Production): Launch of Series 1 (Dance & Movement) and Series 2 (Expressionist Portraits); preparation for an open studio event in December.
- December 2025 (Cash & Visibility): Year-end sale (small formats, cards, gift vouchers) and activation of the newsletter and local market.
- January 2026 (High-end Insight): Visit to BRAFA Art Fair to analyze galleries and market trends.
- February 2026 (Prospection): Visit to the Affordable Art Fair Brussels to identify potential galleries and prepare a professional pack (short bio + 10-work PDF).
- March 2026 (Dissemination): Organization of a small exhibition in partnership with a cultural café or office, plus a paid discovery workshop. Activation of custom commissions and portraits.
- April 2026 (Acceleration): Launch of Series 3 (Identities & Light) and production of limited signed/numbered prints. Submission of applications for local open calls and residencies.
- May 2026 (Galleries): Targeted approach to 5–7 compatible galleries (email + in-person meetings with portfolio). Set up consignment sales in one or two spaces (concept store or art bookstore).
- June 2026 (Events): Second open studio and participation in a creative market or artist trail. Instagram and newsletter “pre-summer” campaign.
- August 2026 (Review): Evaluation of sales and performance indicators (KPIs), followed by planning for the 2026–2027 cycle.
2. Financial Targets and Production Goals
| Category | Monthly Target | Price Range (to refine) |
|---|---|---|
| Large Formats (100×150 cm) | 1–2 / month | €2,200 – €4,500 |
| Medium Formats (A1/A2) | 4–6 / month | €700 – €1,800 |
| Small Formats / Studies (A3/A4) | 10–15 / month | €150 – €450 |
| Signed Prints | 20–40 / month | €60 – €150 |
| Portraits / Commissions | N/A | From €800 |
Revenue Targets (by Quarter):
- Q4 2025 (Oct–Dec): €1,500 – €2,500
- Q1 2026 (Jan–Mar): €3,000 – €4,000
- Q2 2026 (Apr–Jun): €4,000 – €6,000 (targeting full financial autonomy, with fixed costs around €1,000/month)
3. Marketing and Organizational Strategy
Sales & Marketing Channels:
- Direct Channels: Official website (selosse.art), Instagram, Facebook, LinkedIn, monthly newsletter.
- Events: Open studios (December & June) and pop-up exhibitions.
- Intermediaries: Consignment sales (framers, concept stores) and targeted gallery outreach after BRAFA and Affordable Art Fair visits.
- Commissions: Dedicated website page for portrait orders, including rates, timelines, and a 30% deposit policy.
Legal Framework & Budget
The artist plans to establish ASBL SELOSSE ART, a non-profit organization dedicated to promoting and supporting contemporary creation, including transdisciplinary and AI-assisted practices.
Estimated Monthly Budget:
- Fixed and variable costs: approx. €1,000/month, including:
- €500 for studio/rent (half of apartment),
- €300 for materials (canvas, oil, epoxy, framing),
- €200 for marketing.
Work Routine (Weekly Schedule)
A structured weekly rhythm is designed to optimize creation, visibility, and sales:
- Monday & Wednesday: Deep creative sessions (studio closed, no meetings), morning intensives (3 a.m. – 1 p.m.).
- Tuesday: Marketing & promotion — photo editing, social media scheduling (3 posts + 1 reel per week), website/portfolio updates.
- Thursday: Networking & professional relations — gallery visits, meetings with partners (gallerists, framers).
- Friday: Logistics & sales — framing, certificates, shipments, invoicing, and open studios (biweekly) or collector meetings.
- Sunday: Review & planning — weekly KPI analysis and planning.
- Daily Routine: A walk in the forest (60–90 minutes) for inspiration and mental reset.
Social Media
Google Business: click here!
X (Twitter): https://x.com/SelosseArtBxl
LinkedIn: https://www.linkedin.com/in/jerome-selosse-8b443/
Facebook: https://www.facebook.com/selosse.art/
FAQ — Business plan for an expressionist painter in Brussels
What is this Business Plan about?
It outlines the artist’s strategy: value proposition, audiences, sales channels, pricing principles and production schedule. For artistic background, see the Artist page (EN) and the online gallery (EN).
Who is the work for?
Collectors (private & corporate), interior designers / hospitality, curators & galleries, and audiences attending exhibitions (FR).
What is the value proposition?
Emotion-driven expressionism built on gesture, matter and the body in motion, using complementary colours (yellow/violet, red/green). See studio videos & making-of (FR).
Which formats and techniques are used?
Oil, charcoal (pierre noire) and pastels on paper and canvas, from small to very large formats. Details on the Artist page (EN).
How are prices set?
Based on format, medium, complexity and framing. Request a quote via the contact page (EN). Selected works with listed prices are available on Artmajeur — Official shop. Every sale includes a certificate of authenticity.
How do commissions work (process & lead times)?
Typical flow: brief → quote → validation & deposit (depending on project) → creation → delivery. Lead time depends on format and schedule — start here: contact (EN).
What are the sales & communication channels?
Direct from the studio (contact EN), online via Artmajeur, and in person at exhibitions (FR). Updates on Instagram and X.
Do you offer shipping, pickup and framing?
Yes — secure shipping in Belgium/internationally, or pickup at the studio (Ixelles). Framing advice and custom options on request via contact.
What are the key milestones & KPIs?
Milestones include exhibitions, Open Studio events and new series published in the gallery. Follow the calendar on Exhibitions (FR) and the gallery (EN).
Where can I see the work in person?
At exhibitions (FR) and during Open Studio days (FR) or by appointment via contact (EN).
Can I reuse images of the artworks (press & commercial)?
Non-commercial sharing is allowed with credit @selossej. Any commercial use (press, advertising, publishing) requires written permission — please get in touch.
How do I stay updated on goals and new work?
Follow Instagram and X; new pieces are posted first in the online gallery (EN).